Lingerie and algorithms: Big data comes to fashion | PandoDaily
Geege Schuman stashed this in Big Data
Starting yesterday, in additional to its math-fashion services it will offer its own bra line too. True&Co has named the line “She Walks in Beauty (+Light)” which is quite possibly the worst fashion name ever. It manages to simultaneously evoke religious imagery and my grandmother in a nightie. (True! Ha ha!)
The company started in 2011 when the founder Michelle Lam got fed up with how hard it was to find bras that fit. As she tells it, she bought 500 bras and used champagne and sushi to lure friends over for test runs. They filled out surveys about how different bras fit, their likes and dislikes.
Then, Lam gathered more and more data eventually surveying 200,000 women to feed an algorithm that would recommend the best brands for a woman to wear depending on the state of her chicken wings, whether her boobs hang low, wobble to and fro, and what bras have fit her well in the past. (chicken wings?)
I'm not convinced True and Co is onto something.
I see an opportunity for custom 3D-printed bras.
I would name the company "Bespoke Boobs".
Do the bras have to be 3D-printed? Hand crafted bras might sell well on Etsy.