Harvard Professor Finds That Innovative Ideas Spread Like The Flu; Here's How To Catch Them | Fast Company
Michael Simmons stashed this in How To Be A Super Connector
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Great article that talks about how innovative ideas diffuse through networks and how people central in networks hear about innovative ideas first.
The key is exposure:
The more central you are to a network, the more connections you have to others, the more you are exposed to whatever's going around the network--whether it's Carly Rae Jepsen or H1N1. So if you want to hear the next great pop song, find out about the next great innovation, or catch the next great flu--the center is the spot for you. As Christakis notes, the people with the densest, most central connection form a "sensor group," a kind of canary in the mineshaft for what's going to be cool next--or give you a cold.