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John Lewis Christmas Advert 2013 - The Bear and The Hare

Stashed in: Reddit!, Disney!, Advertising, Awesome, Bears!, gifs, Bunnies!, Bears, Advertising, Disney

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Awesome sauce:

Behind the scenes:

Process described by Redditor lopten:

In order to achieve this complicated combination of animation techniques, the whole film was first created in as a 3D previsualisation animatic with all the sets and characters built to scale. This allowed everything to be developed and planned alongside the model makers and animators, thus integrating the different disciplines and processes before the set was built or the characters were printed.

The 2D-animation frames (nearly 4,000) were printed onto mounted paper and cut with a laser. Feature-film stop-frame animators, then spent 6 weeks bringing the world to life.

Cool animation technique combining 2D and 3D, all with stop motion animation.

Similar technique to the one Walt Disney most famously used.

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