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King “Candy Crush”: 100 million monthly active users, 500 million installs, 150 billion plays to date

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Sarah Perez explains:

Oh, and the level people get stuck on the most? Level 65, apparently. It’s one where you have to beat the chocolate and the licorice. (Non-players, feel free to roll your eyes right about now. But really, chocolate was hard.)

The casual games company, which sees over 1 billion gameplays daily, is celebrating Candy Crush’s one-year anniversary today, which has prompted the release of these new milestone metrics.  To give you a sense of how much the company has grown over the past year, back in February, the company was reporting 9 billion gameplays per month across all its titles, which also now includes things like Bubble Witch Saga and Pet Rescue.


Today, one in every 23 Facebook users worldwide is also a fan of Candy Crush, adds King.


An IPO could value the business at $5 billion to $7 billion, noted Bloomberg, citing analyst figures which found King’s sales this year topping $1 billion, up from $500 million in 2012.

An IPO is risky because a game maker needs to be able to reproduce its hit-making formula beyond one breakout release. For King, several other titles do very well, too, but not necessarily on the level of Candy Crush. For example, according to AppData’s analysis of King’s Facebook titles, Candy Crush sees over 100 million monthly actives, while Bubble Witch and Pet Rescue see 10 million+ each.

King is more successful than Angry Birds and Zynga. Wow.

"Downie said that since he was recruited by Mattrick from Japan’s DeNA, they’ve flattened out Zynga’s organization by removing layers of middle management and by making gaming teams more agile. Zynga ended the year with 2,034 employees and annual revenues of $873.3 million, while Candy Crush Saga-maker King had $1.88 billion in revenue with 665 employees. Clash of Clans-maker Supercell had $892 million in revenue with 130 employees."


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