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How A New York Agency Made The Most Irish Whiskey Commercial Of The Year

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Once the production wrapped, an after-party was held in Dublin for the cast and crew, and O’Leary brought a bunch of his musician friends along to perform traditional Irish music. “It was just heartbreaking and amazing. That’s what Irish music is like,” Opperman says, “and it’s what the film was trying to capture, that sense of both melancholy and victory at the same time.”

What makes something "the most Irish"? The music?

A short film for Tullamore Dew Irish Whiskey finds four young gents winding their way across a grassy hillside on a rainy day, suited up in their finest clothes. The mates end their journey sitting on a stone wall facing a graveyard by a chapel, drinking whiskey and singing the classic Irish folk song “A Parting Glass” in the rain in honor of a friend they are about to say goodbye to.

Verdant/rainy/drunk/folk song/graveyard = Irish

that was great

The commercial or the whiskey?

The commercial

You're right, that's good!

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