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Heir to the House of Lesage Takes the Business to India

Stashed in: India, Couture, Fashion, Coco Chanel

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Lesage is the embroiderer to the Paris couture houses, and the main business was sold to Chanel -- which has bought up many of these traditional craft workshops.

I wondered why Chanel is buying these artisans.

The article says it's to make sure they don't fade away.