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Apple fades in race to conquer TV -

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At the same time, Samsung is courting developers to make apps that run on its mobiles and smart TVs, as well as touting integration between them for consumers, such as carrying over a film from a TV to a tablet when you leave the living room.

“A more advanced living room play is beginning to look like a growing opportunity for Apple,” says Dan Cryan, digital media analyst at IHS. “The rest of the market has moved on a lot.”

Google, Microsoft and Samsung all have viable “ecosystems” that encompass the biggest screen in the house and the smallest in the pocket, Mr Cryan says, while Apple still sits on the sidelines in TV.

Don't hurt me, Financial Times:

Apple might be late to this party but we cannot count them out.

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