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Millennial Searchers looking for meaning in life, by Jennifer Aaker and Emily Esfahani Smith, NYTimes

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Millenials' search for meaning parallels the generation of 100 years ago:

FOR Viktor Frankl, the Holocaust survivor who wrote the best-selling book “Man’s Search for Meaning,” the call to answer life’s ultimate question came early. When he was a high school student, one of his science teachers declared to the class, “Life is nothing more than a combustion process, a process of oxidation.” But Frankl would have none of it. “Sir, if this is so,” he cried, jumping out of his chair, “then what can be the meaning of life?”

The teenage Frankl made this statement nearly a hundred years ago — but he had more in common with today’s young people than we might assume.

Today’s young adults born after 1980, known as Generation Y or the millennial generation, are the most educated generation in American history and, like the baby boomers, one of the largest. Yet since the Great Recession of 2008, they have been having a hard time. They are facing one of the worst job markets in decades. They are in debt. Many of them are unemployed. The income gap between old and young Americans is widening. To give you a sense of their lot, when you search “are millennials” in Google, the search options that come up include: “are millennials selfish,” “are millennials lazy,” and “are millennials narcissistic.”

Do we have a lost generation on our hands? In our classes, among our peers, and through our research, we are seeing that millennials are not so much a lost generation as a generation in flux. Chastened by these tough economic times, today’s young adults have been forced to rethink success so that it’s less about material prosperity and more about something else.

I can relate as a Generation X. We too are in debt and have trouble finding jobs.

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Having a sense of meaning is not the same as feeling happy:

In a new longitudinal study done by one of us, Jennifer L. Aaker, with Roy F. Baumeister, Kathleen D. Vohs and Emily N. Garbinsky, 397 Americans were followed over a monthlong period and asked the degree to which they considered their lives to be meaningful and happy, as well as beliefs and values they held, and what type of choices they had made in their lives.

It turns out that people can reliably assess the extent to which their lives have meaning, much in the same way that people can assess their degree of life satisfaction or happiness. Although a meaningful life and a happy life overlap in certain ways, they are ultimately quite different. Those who reported having a meaningful life saw themselves as more other-oriented — by being, more specifically, a “giver.” People who said that doing things for others was important to them reported having more meaning in their lives.

This was in stark contrast to those who reported having a happy life. Happiness was associated with being more self-oriented — by being a “taker.” People felt happy, in a superficial sense, when they got what they wanted, and not necessarily when they put others first, which can be stressful and requires sacrificing what you want for what others want. Having children, for instance, is associated with high meaning but lower happiness.

This affirms Adam Grant's theory that life, like business, is about Give and Take.

Givers find more meaning in their lives.

Meaning is simply the results you get, every moment of the day. 

The search for Value creation is a better focus for any daily practice, or a system.  Meaning improvement will take care of itself whenever you create value.

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