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7 Steps To Delivering A Mind-Blowing TED Talk | Fast Company

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1. Clear.

2. Compelling.

3. Current.

4. Congruent.

5. Commercially viable.

6. Consistent.

7. Competitive edge.

Neil Gaiman’s 2012 commencement speech for Philadelphia’s University for the Arts shows the payoff of distilling your big idea into a crystal-clear sound bite. "Make Good Art" resonated so powerfully with the initial audience of hundreds, the video went viral within days and was turned into a best-selling book.

“I tended to do anything as long as it felt like an adventure and to stop when it felt like work. Which meant that life did not feel like work.” - Neil Gaiman

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