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The almost-post mortem for Patch — Jeff Jarvis

The almost post mortem for Patch BuzzMachine


I still believe in Armstrong’s vision that local communities need local information. But now I fear that its slow, tortured fall could — in the words of a friend — bring nuclear winter to hyperlocal. Radioactive hyperlocal cooties. It shouldn’t be. The problem with Patch wasn’t Armstrong’s vision about the value of local information. It was execution.

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Maybe this is something that's supposed to be fragmented.

Every community has its own newspaper, right?

right.. it's OWN newspaper... If you want to do hyperlocal, you need local brands.

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