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Too Different, Not Different Enough: Why Instagram Direct May Fail | TechCrunch


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Instagram Direct doesn't really compete with Snapchat. 

It competes with Twitter Direct messages. 

If I want to share a photo with a few friends, I can text it, email it, or Facebook message it. These each let me get friends’ reactions and have a conversation around the photo. In fact, they’re all more flexible than Instagram Direct in that I can reply with another photo — the absence of that feature is my biggest gripe about IDG. It also suffers from a creation interface that’s too slow for sharing to such a limited audience. Filtering and adding a witty caption bog down the flow, making Instagram Direct too time intensive to be a rapid-fire visual communication tool.

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