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The 25 Biggest Brand Fails of 2013 | Adweek

Hitler teapot meme JCPenney jcp jc Penney


JCPenney can't catch a break. So of course it was the marketer that unwittingly put up a billboard with a tea kettle that looked like Hitler.

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Poor JCPenney. The retailer, which lost gobs of money last year and could very well die this year, simply cannot catch a break. This time it put up a seemingly harmless billboard in California. But wouldn't you know it—people are already saying the tea kettle on the billboard looks like Hitler. That's a stretch (this is what a proper Hitler tea kettle looks like) but somehow not surprising, given how star-crossed this company seems to be these days. Perhaps Michael Graves, the designer of the kettle, should apologize—although JCPenney would probably beat him to it. Via Reddit and Gawker.

(Reddit:  I see him everywhere too... in the smile of every stranger, in the laughter of every child, on the back of my wife's head.)

How could they not see that? JCPenney seems more clueless than unlucky.

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