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Why Apple's Suburban Spaceship Could Lose the War for Tech Talent

Why Apple s Suburban Spaceship Could Lose the War for Tech Talent Wired Business Wired com


But there’s a problem. As Apple seeks to change Silicon Valley’s view of what buildings should be, Silicon Valley is rethinking its view of where they should be, even as the company that Jobs built is staying put in its hometown.

Increasingly, young tech talent wants to live and work in cities. As a result, the hottest tech companies, from Google to Twitter to Uber, are setting up shop in San Francisco, a long drive north of Silicon Valley, the traditional stronghold of the computer game. In the cutthroat world of tech recruiting, catering to the demands of the talent is everything, and even Apple isn’t immune to the first rule of real estate: location, location, location.


Regardless, it’s not like an urban headquarters was ever really a possibility for Apple. Cities overall, with their messy, chaotic, open-ended ways, their dense public spaces that encourage interaction and collaboration, don’t fit Apple as a company or culture. In a way, a closed circle is an ideal metaphor for Apple’s product philosophy: Our design is so seamlessly perfect you never have to leave our world. The question is whether walling itself off from the real world will one day lead to cracks in that perfection.

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Apple is very close to San Jose. Perhaps it should invest in San Jose infrastructure.

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