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Facebook is tracking what you don’t do on Facebook | Ars Technica


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Self-censoring is in.

The demographic data suggested that people are more likely to self-censor when they feel their audience is hard to define. Posting an update to all of one’s friends, let alone one available to the entire public, is daunting because the audience is diverse. Users are less likely to self-censor a comment on someone else’s post, however, because the audience seems better-defined—they’re “succinct replies to a known audience,” the researchers write.

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