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Who Owns the Website, and Why by Danielle Morrill


Stashed in: Growth Hacks!, @daniellemorrill

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Getting the Most Out of This Post: print out every single page of your website and tape it all up on a huge wall in your office or lay it out on the floor. Bring together key stakeholders from every department in your company and give them post-it notes. Ask them to place a post it on every page that drives a business outcome they feel/are responsible for.

Great piece from @DanielleMorrill describing the evolution of organizations around the web as significant as trends toward the adoption of Product Managers twenty years ago.

Wait, what? Isn't that an offline version of Google Analytics?

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