Who Owns the Website, and Why by Danielle Morrill
Charley Ma stashed this in Company Building
Getting the Most Out of This Post: print out every single page of your website and tape it all up on a huge wall in your office or lay it out on the floor. Bring together key stakeholders from every department in your company and give them post-it notes. Ask them to place a post it on every page that drives a business outcome they feel/are responsible for.
Great piece from @DanielleMorrill describing the evolution of organizations around the web as significant as trends toward the adoption of Product Managers twenty years ago.