The world put $4 billion on Starbucks gift cards last year â€“ Quartz
Geege Schuman stashed this in Consumer Trends
Whatâ€™s interesting:Â The success of Starbucks gift cards is staggering.Â Starbucks customers loaded $1.4 billion onto Starbucks Cards this past quarter. Some $4 billion was put onto cards last year, andÂ 10% of American adultsÂ received a Starbucks gift card over the holidays, Starbucks recently told Quartz.Â Starbucks cards now represent more than 30%, or nearly a third of the companyâ€™s transactions in the US, the company revealed mid-last year.
We've been giving them to our kids every year for Christmas, for 10+ years.
I've stopped going to Starbucks in two ways:
1. I cut back on coffee.
2. When I do want coffee, I go to local establishments.
It's weird that there are gift cards in an era of smart phones. Isn't there an app for that?
There's the "give him/her a gift" option when you wish someone a happy birthday on Facebook. Â I wonder what percentage of those are Starbucks cards and if giving them has contributed in any significant way to the $4 billion.
I think so, but it's not very mainstream yet.
Interesting. I also wonder how much of the $4 billion never gets redeemed. 10%?