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The world put $4 billion on Starbucks gift cards last year – Quartz

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What’s interesting: The success of Starbucks gift cards is staggering. Starbucks customers loaded $1.4 billion onto Starbucks Cards this past quarter. Some $4 billion was put onto cards last year, and 10% of American adults received a Starbucks gift card over the holidays, Starbucks recently told Quartz. Starbucks cards now represent more than 30%, or nearly a third of the company’s transactions in the US, the company revealed mid-last year.

We've been giving them to our kids every year for Christmas, for 10+ years.

I've stopped going to Starbucks in two ways:

1. I cut back on coffee.

2. When I do want coffee, I go to local establishments.

It's weird that there are gift cards in an era of smart phones. Isn't there an app for that?

There's the "give him/her a gift" option when you wish someone a happy birthday on Facebook.  I wonder what percentage of those are Starbucks cards and if giving them has contributed in any significant way to the $4 billion.

I think so, but it's not very mainstream yet.

Interesting. I also wonder how much of the $4 billion never gets redeemed. 10%?

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