Five Tips for Smarter Social Networking - John Hagel III and John Seely Brown - Harvard Business Review
Michael Simmons stashed this in How To Be A Super Connector
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Most important is 5. Actively seed, feed and weed:
We are often taught that social networks are emergent and self-organizing — they take care of themselves. Baloney. Truly vibrant and growing social networks are carefully tended by the individual at the center of his or her network. These social networks require catalysts to expand — interesting people, ideas and conversation topics that can motivate people to connect with you and become more and more engaged. The people who contribute the most need to be recognized and rewarded. And the people in the social network who are generating negative energy and too focused on their own self-promotion need to be gently escorted to the exit.