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Uber's Dirty Trick Campaign Against NYC Competition Came From the Top

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You probably haven't heard of Gett, and Uber would love to keep it that way. Gett provides an almost identical service—order a black car pickup from your phone, no cash needed—but lacks Uber's high profile or mammoth war chest. It also, crucially, uses a flat pricing system, without "surge" multipliers. During a recent snowstorm in New York, Uber's prices were an unpredictable "3x" of normal, while Gett just tacked on a $15 charge. It's an underdog in every way.

But Uber considers Gett a threat: over the past few weeks, Uber employees have been posing as pedestrians, creating Gett accounts for the sole purpose of scheduling and then canceling Gett rides. The result is clear: wasted time for Gett drivers, fewer available rides for Gett users, and general disarray for the whole service.

And it's coming from the top brass at Uber NYC.

Screenshots provided to Valleywag show multiple instances of Uber staffers using dummy Gett accounts for the sole purpose of canceling rides as a diversion. This includes Uber's New York General Manager, Josh Mohrer, who ordered and canceled at least twenty Gett rides from December 30th, 2013 to January 14th of this year. Uber's Operations and Logistics Manager, Jeanine Mendez, faked three ride requests in two days—Uber's Community Manager Kimiko Ninomaya faked seven in a single day. After these rides had been canceled, Uber texted the affected drivers in an attempt to recruit them—and after all the frustration they'd had with Gett, it'd seem like a sweet offer.

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