Arby's Slayed the Grammys With This Tweet About Pharrell Williams' Hat | Adweek
Geege Schuman stashed this in Advertising
OMG that is the hat! I was trying to figure it out, prospector? Mountie?
Smokey the Bear?
The sandwich chain's post about Daft Punk collaborator Pharrell Williams' sartorial selection ("Hey @Pharrell, can we have our hat back?") was a responsive-marketing coup de grâce, with 75,000 retweets and more than 40,000 favorites by Monday morning.
Why would people retweet this? Favorite maybe, but retweet?
They've forgotten that Arby is not a person, they think it's their friend that just said something witty, something that must be shared with their other friends ;)
...and this is why Twitter is so noisy. :)