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Arby's Slayed the Grammys With This Tweet About Pharrell Williams' Hat | Adweek

Stashed in: Advertising, @pharrell

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OMG that is the hat!  I was trying to figure it out, prospector?  Mountie?

Smokey the Bear?

I'm shocked:

The sandwich chain's post about Daft Punk collaborator Pharrell Williams' sartorial selection ("Hey @Pharrell, can we have our hat back?") was a responsive-marketing coup de grâce, with 75,000 retweets and more than 40,000 favorites by Monday morning.

Why would people retweet this? Favorite maybe, but retweet?

They've forgotten that Arby is not a person, they think it's their friend that just said something witty, something that must be shared with their other friends ;)

...and this is why Twitter is so noisy. :)

Madonna's hat



madonna hat grammys 2014

madonna hat grammys 2014

madonna hat grammys 2014

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