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Breakpoint — Bigger is Not Better

Breakpoint Bigger is Not Better

Jeff Stibel’s book Breakpoint: Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain is an interesting read. The book is about “understanding what happens after a breakpoint. Breakpoints can’t and shouldn’t be avoided, but they can be identified.”


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Growth isn’t bad. It’s just not as good as we think.

Nature has a lesson for us if we care to listen: the fittest species are typically the smallest. The tinest insects often outlive the largest lumbering animals. Ants, bees, and cockroaches all outlived the dinosaurs and will likely outlive our race. … The deadliest creature is the mosquito, not the lion. Bigger is rarely better in the long run. What is missing—what everyone is missing—is that the unit of measure for progress isn’t size, it’s time.

bigger is not better unless we're talking about eyelashes!!  woohoo!!  that guy hit the jackpot!

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