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What Can Wile E. Coyote Teach Us About Creative Intelligence?


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The underlying message coming from Richard Florida, Vijay Vaitheeswaran, and others is that creativity should be viewed as a critical resource that is undervalued within most organizations and thus, represents a huge area for growth in the 21st century (hence the “Human Potential” referred to in the title). The corollary to that message was that HR should play a lead role in building and managing this resource like any other link in the corporate value chain. Again and again speakers fell into the trap of referring to "creativity" as a form of organizational capital just like finances, real estate, or energy. I found this very disturbing. And I worry that the concept of CQ will only play into HR’s hands.

It *IS* disturbing that some people believe creativity is a resource to manage.

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