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BloomThat: Way Better Than 1-800-Flowers (and cheaper too)


Stashed in: YCombinator, Gift Ideas!, San Francisco

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YCombinator tries to disrupt another industry:

Last summer they launched BloomThat, a San Francisco-based flower service for forgetful types — with impeccable taste.

The existing big players’ product is outdated. It was built off of my parent’s generation.

The company offers bundles of fresh-cut flowers in stylish burlap wraps or tucked into corrugated tin containers delivered by bike with handwritten cards — in about 90 minutes.

The best part? Prices start at $20 a pop.

This week, the Y Combinator startup debuted a new mobile app for the iPhone and expanded service into Silicon Valley — a rollout that will expand to more locations in the coming months, thanks to $2 million in seed funding from Ashton Kutcher and Guy Oseary’s A-Grade Investments, SV Angel, Joe Montana, Gary Vaynerchuk and Alexis Ohanihan among others.

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