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Apple's e-Commerce and Mobile Payments Plans


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'A big opportunity on the platform.'While the tech press is obsessed with Apple's plans for an iWatch and a new Apple TV device, it's instructive to pay closer attention to the business CEO Tim Cook is actually already building. Because it looks an awful lot like Apple's future growth might come from online and mobile retail, not from creating new product categories with new, yet-to-be-invented products.

On his last earnings call, Cook talked about this specifically:

In general, we’re seeing that people love being able to buy content, whether it’s music or movies or books, from their iPhone, using Touch ID. It’s incredibly simple and easy and elegant, and it’s clear that there’s a lot of opportunity there.

The mobile payments area in general is one that we’ve been intrigued with, and that was one of the thoughts behind Touch ID. But we’re not limiting ourselves just to that. So I don’t have anything specific to announce today, but you can tell by looking at the demographics of our customers and the amount of commerce that goes through iOS devices versus the competition that it’s a big opportunity on the platform.

They've been talking about it for years. 

Let's see what they actually come up with. 

As we've learned recently, timing is everything.

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