The Netflix Signup Flow - Our Journey to a Responsive Design
Joyce Park stashed this in Code
Netflix even went back and added their new signup UX to their Android app as an embedded web view!!!
Their signup flow is quite good.
Of course, they do have a team of dozens of people working on just signup flow.
O rly? They made it sound like a lean mean little machine! Anyway I'm interested in the process they used...
Lean for a 2000 person company is still dozens of designers and engineers.
They don't say much about their process except that it's rapid, uses A/B testing, and prefers CSS/JS so they can write once and roll out to many devices.