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Disney Interactive Lays Off 700 Employees (A Quarter of Its Staff)


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Sounds like they had many more people than they could afford.

Mobile is doing well but social is not:

What has not been working is social gaming. Thursday’s reorganization is in some ways an admission that Disney’s$563 million acquisition of the social game company Playdom in 2010 was a bust.

At the time of the Playdom purchase, Facebook-based social games like Zynga’s FarmVille were skyrocketing in popularity. But that business quickly started to struggle as consumers moved to smartphones and other mobile devices with greater speed than anticipated. Playdom has not had a breakout hit since Disney bought it.

Playdom’s former chief executive, John Pleasants, resigned under pressure as co-president of Disney Interactive in November.

hmmm .. yes you are right Adam.. but the problem is that .. consumer moves very fast.. means the life of any game is very -2 short. Big production houses has large finance burden other than salaries so its overall very critical situation for CG industry. People don't want to pay much. 

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