Adidas and Nike go toe to toe in World Cup battle as they release new SOCK football boots
Waylan Choy stashed this in Style-Image-Brand
Innovative new footwear by Adidas and Nike, a classic business battle to be played out at the World Cup...
Does Flyknit protect from the elements?
We have utilised a special application of our Nikeskin technology that adheres to the top of the Flyknit material and stops water getting in without adding layers.
The Magista also features Nike’s ‘All Conditions Control’ system that provides the same grip on the ball in wet as in dry conditions.
How can a knitted fabric be strong enough for a football boot?
Flyknit is inherently very strong, and the technology means we can use different densities in the same upper to add in extra strength where it’s needed.
To provide additional strength and lock-down for mulch-directional movement, designers added Brio cables. Brio cables are knitted directly into the one-piece upper and lock the eyelet into the out sole creating strength similar to a suspension bridge.
Won’t the boot be too thin? Doesn’t it risk causing injuries?
Flyknit is engineered for lightweight strength and players are telling us they want to take the game forward. They don’t want something over-designed. The flyknit has a protective Nikeskin coating over the fabric. The reality is all boots have become lighter and no boot can fully protect against impact of a player landing on it. Our focus is on creating a boot for what it can do for the players in response to their requests.