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BrightFarms' Business Model: How Tech & Efficiency Could Help Farmers and Consumers

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How do they actually achieve such efficiencies?Information technology plays a huge role in BrightFarms’ operations. Their systems collect data about inputs, such as water quality, temperature, and nutrient levels, and uses that information to automate decisions about operations like watering, cooling, and heating. This data can all be viewed remotely so that their Vice President of Agriculture can communicate with the “Local Head Farmer” who runs each farm.

Is BrightFarms venture capital worthy?Emil Capital Partners thinks it is.  “I am very excited for Emil Capital Partners to invest in BrightFarms, as we believe in the tremendous commercial potential of the company,” commented Christian Haub, Co-Chief Executive Officer of Tengelmann Group and Chairman of Emil Capital Partners. ”BrightFarms’ solution taps into increasing consumer demand for locally grown foods. The BrightFarms model also offers food retailers an attractive source of produce at competitive terms.”

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