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Using Stanford D.School methods to increase your site's efficacy


Understand what people are trying to get out of your site, and under what conditions they use your site, and align your site’s goals with that.

Summary: http://fituate.wordpress.com/2014/03/17/how-to-use-d-school-methodology-to-improve-your-websites-conversion-rate/

Full text: http://www.funnelenvy.com/blog/2014/03/13/how-the-stanford-d-schools-methodology-can-improve-your-conversion-rate/

How the Stanford D.School Methodology can Improve your Conversion Rate - FunnelEnvy

Stashed in: Design

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The gist:

Understand what people are trying to get out of your site, and under what conditions they use your site, and align your site’s goals with that. Test lots of ideas that you believe will work for the users. When you have some clear winners, try to figure out why they are winners. Then ideate again, and test again.

Your website is never finished. You just keep improving.

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