Stashed in: Willpower!
Self-denial exercises willpower muscles:
NYU visiting professor insults the obese Ph.D.s with ‘impulsive’ tweet - NY Daily News
Supernormal Stimuli and Our Lizard Brains: Are Humans Truly Ready for Junk Food, TV, Video Games, Porn, or the Internet?
Willpower Lifting – Exercises to Strengthen Your Self Control
Robert Lustig: the man who believes sugar is poison