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Quit for Success | Psychology Today

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Researchers Rom Y. Schrift, from the Wharton Business School, and Jeffrey R. Parker, at Georgia State University, found that we are actually more motivated to achieve a goal or overcome an obstacle if we know we can quit.

In several experiments, participants who knew they could quit a designated task, like solving a word puzzle, tended to persist longer. One way to motivate people then, might be to toss out a reminder that they can quit at any time.

Yet it could be that people persist longer because they don’t want to be labeled a quitter. In Western culture there is a stigma that comes with quitting.

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