Quit for Success | Psychology Today
Tina Miller, MA,CFLE stashed this in success
Researchers Rom Y. Schrift, from the Wharton Business School, and Jeffrey R. Parker, at Georgia State University, found that we are actually more motivated to achieve a goal or overcome an obstacle if we know we can quit.
In several experiments, participants who knew they could quit a designated task, like solving a word puzzle, tended to persist longer. One way to motivate people then, might be to toss out a reminder that they can quit at any time.
Yet it could be that people persist longer because they don’t want to be labeled a quitter. In Western culture there is a stigma that comes with quitting.