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Users don’t hate change. They hate you. β€” Design Startups β€” Medium

Stashed in: DO NOT WANT!, Happiness, Productivity

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Great essay by Christina Wodtke! sample:

β€œSo when a big change comes, the end user is focused on what they have lost: productivity, comfort, familiarity. And the users weigh that loss as three times more important than any gain that company professes to offer. The exact same math applies to redesigns:Β you moved my cheeseΒ and I am not happy about it.

Add to that sense of loss a loss of happiness. Research has long shown that the #1 predictor of happiness is a sense of control.”

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