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Users donโ€™t hate change. They hate you. โ€” Design Startups โ€” Medium


Stashed in: Happiness, Productivity, DO NOT WANT!

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Great essay by Christina Wodtke! sample:

โ€œSo when a big change comes, the end user is focused on what they have lost: productivity, comfort, familiarity. And the users weigh that loss as three times more important than any gain that company professes to offer. The exact same math applies to redesigns:ย you moved my cheeseย and I am not happy about it.

Add to that sense of loss a loss of happiness. Research has long shown that the #1 predictor of happiness is a sense of control.โ€

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