Users donโt hate change. They hate you. โ Design Startups โ Medium
Rohit Khare stashed this in potpourri
Great essay by Christina Wodtke! sample:
โSo when a big change comes, the end user is focused on what they have lost: productivity, comfort, familiarity. And the users weigh that loss as three times more important than any gain that company professes to offer. The exact same math applies to redesigns:ย you moved my cheeseย and I am not happy about it.
Add to that sense of loss a loss of happiness. Research has long shown that the #1 predictor of happiness is a sense of control.โ