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Lessons From Lincoln: 5 Leadership Tips History And Science Agree On |

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By all accounts, Lincoln was a great storyteller and he actively leveraged this skill to win people over.

Lincoln himself said it plainly:

They say I tell a great many stories. I reckon I do; but I have learned from long experience that plain people, take them as they run, are more easily influenced through the medium of a broad and humorous illustration than in any other way…

And research from Stanford backs him up.

Facts and statistics are great but when people hear presentations what do they remember? The stories.

Via Made to Stick: Why Some Ideas Survive and Others Die:

When students are asked to recall the speeches, 63 percent remember the stories. Only 5 percent remember any individual statistic.

If you’re a leader as Lincoln was, you need to know what studies show inspires team morale. And the answer is great stories:

“Institutions that can communicate a compelling historical narrative often inspire a special kind of commitment among employees. It is this dedication that directly affects a company’s success and is critical to creating a strong corporate legacy,” said author Adam Galinsky, Morris and Alice Kaplan professor of ethics and decision in management.

As I’ve posted many times, storytelling can improve almost every area of your life. Why is storytelling so powerful?

Stanford professor Jennifer Aaker has done research showing stories are key to our sense of meaning.

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