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The startup company formerly known as 2bkco by Caterina, Heather, Amber, Magie, Donald, Nolan & Jed is now known as...

Findery.

Gregory Alan Bolcer
5:21 PM Jul 30 2012

I liked the name Pinwheel more. It was whimsical.

I'm pretty convinced they're building something nobody needs.

But it could be fun, especially since Foursquare is now utterly boring and there aren't a lot of fun local-social-mobile apps out there.

Adam Rifkin
6:43 PM Jul 30 2012