Why Getting New Things Makes Us Feel So Good: Novelty and the Brain.
Tina Miller, MA,CFLE stashed this in science
Belle Beth Cooper writes:
Recent research has shown that, like novelty, it’s actually more closely related to our motivation to seek rewards rather than being a reward itself.
Animal studies around the brain’s reaction to novelty have suggested increased dopamine levels in the context of novelty. So the brain reacts to novelty by releasing dopamine which makes us want to go exploring in search of a reward.
You might remember how a new level or world to explore in a video game motivates you to play for longer, in the hopes of the reward of unlocking an achievement or gaining more points.
Each new stimuli gives you a little rush of motivation to explore, because it makes you anticipate a reward.