Was this for April Fools Day?

No, posted April 9th, maybe a sneaky advertisement hidden within a feel good message ;)

Like the Honey Maid LOVE video?

http://pandawhale.com/post/40391/honey-maid-love-video

Thank you for the clarification!

Yep, I think similar, though the Honey Maid resulted from a negative, that they had to brainstorm, and figure out how to turn it around, and were quite successful doing so :)

The best ads don't feel like ads.

You nailed it, whether they're touching or funny, the best are good at distracting you from the fact that you are watching an ad.