Gregory Alan Bolcer stashed this in Fixitfixitfixit!
Stashed in: Politics!
I predict 2012 to be the year of micropoliticking. Politics--you can't get away from it. Two CS students made an app that lets you compare a specific brand or product with a known database of political alignments--in this case being anti-SOPA. I can only suspect that for those willing to put in the effort, all individual brand and product consumption choices will be able to be checked in real-time on your mobile for any pet political, health, affinity, or social preference you want. http://www.guardian.co.uk/commentisfree/cifamerica/2012/jan/12/boycott-sopa-app-informed-consumer-citizen
I agree. This is inline with what Mark Penn did for Clinton in the 1990s, "Microtargeting." We pay a lot of attention to this phenomenon at Votizen: www.votizen.com
Or in 2012, the Obama campaign is targeting a coalition of white teachers, artists, social workers, lawyers and librarians with minorities and those who are otherwise dependant on government assistance according to the NYT. The difference here is that instead of being targeted, the *consumers* are now in charge. I think any user-centric change is a good thing.