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Q&A with Austin Kleon, artist and author, ‘Show Your Work!’

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Last week, Austin Kleon, the Texas-based “writer who draws,” helped kick off SXSWi with an opening keynote on creativity, inspiration and innovation. Kleon discussed themes from his latest book, Show Your Work!, which outlines how everyone—not just creative types—can put their work out into the world. His best-known book is Steal Like an Artist, billed as a “manifesto for creativity in the digital age.” We interviewed Kleon while researching our 2012 report Play As a Competitive Advantage, discussing the role of play in our highly structured world. Among other things, he talked about why creativity requires confidence and a willingness to look stupid, and why “the really smart agencies are the ones that say, ‘We want you to fuck up.’”

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