50 years of "THE CAL"β’: The history of the world's most famous calendar
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The history of the Pirelli Calendar can be divided into three different eras:
- The first decade, from 1964 to β74, which was followed by a break in publication (for nine years) due to the world recession sparked by the Yom Kippur war and the oil crisis;
- The second decade, from β84 to β94, which saw the Calendar being relaunched and becoming progressively more successful;
- from 1994 to the present, spanning the turn of the millennium, during which time βThe Calββ’ has achieved cult status as a trailblazer.