Why Frozen Became the Biggest Animated Movie of All Time
Adam Rifkin stashed this in Frozen
Jeff Gomez from Starlight Runner gives 5 reasons:
1. Lured boys in with hijinks between snowman Olaf and reindeer Sven plus action sequences in the trailer:
2. Real darkness but no real evil villain
3. Dispenses with sexist love tropes once and for all
4. New discoveries on repeated viewings
5. "Let It Go"
On that last point, Jeff Gomez writes:
Within a couple of weeks of the film’s release, Disney dealt a masterstroke by posting the entire “Let It Go” music sequence online. The finest animated number in decades, it started flooding Facebook, and generating covers on YouTube by the thousand. If we listen to the song itself, it’s fine, a kind of Broadway anthem. Demi Lovato’s version peaked at 38 on the Billboard Hot 100. But the combination of song and visual is another thing altogether.
Gen-Z kids, starved for a female superhero lead that Marvel and DC Comics have refused to provide on the big screen so far, finally get one with Elsa. Two super heroic things are happening in the sequence at the same time: First, a girl is wielding power, the likes of which we’ve never seen before, and her actions are conveyed with a true visual splendor.
The second, equally as important, is Elsa’s transformation from uptight teen to the majestic Snow Queen. It seems the one thing we still can’t seem to resist—even all the little Plurals—is a makeover.