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5 Guiding Principles for People Who Make Stuff | LinkedIn


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Shipping is a feature:

Every PM knows this but it is also the hardest thing to get right. As a PM you throw around things like “the enemy of the good is the perfect” or, well, “shipping is a feature” all the time, yet we all have a hard time getting a product out the door. There’s always more to do to get it right. The way this was taught to me was so old it involved software being shipped in a box on floppies, but the visual has stuck with me. When you ship a product in a box on the back of the box are screen shots and marquee features. What does not come on the box are lists of all the features you thought of doing or different executions you considered. It is that simple. Once you release the product you begin a new adventure building then next iteration. It is almost always the case that what you were thinking before you had customers will change in some ways in the version that comes next. So ship. Learn. Gather data. Iterate. Whether you spend three years or three months developing a product this motion is the same.

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