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In just one year, Zynga lost nearly half of its daily active users


In just one year Zynga lost nearly half of its daily active users Ars Technica

Source: http://arstechnica.com/business/2014/04/...

Zynga needs some good news, and fast: in its Tuesday quarterly earnings filling, the company reported that its daily active users rose from 27 million in the last quarter of 2013 to 28 million this quarter. But when compared to the first quarter of 2013, Zynga had 53 million daily active users—which means the company has lost about half of its most active players in a year.

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Ouch.

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