Apple's Scott Forstall on How "Project Purple" Became the iPhone - Ina Fried - Mobile - AllThingsD
Ottway Ducard stashed this in apple
"The secret impresses no one. The trick you use it for is everything."
The biggest risk for Apple is that folks learn their secrets -- not the trade secrets -- but the secret of how apple makes magic.
This didn't really tell us much about how the iPhone got made, though.
The trial, piece by piece, is revealing their magic trick.
So basically, Steve Jobs had a vision in 2004: "WE MUST BUILD A PHONE."
And then, endeavor after endeavor till they got it right?