Taking a photo against a white background? Amazon owns the patent to that.
Rich Hua stashed this in Seriously?!!
The US patent system makes it quite easy for people to lay claim to intuitive, easy processes, which so-called “patent trolls” have used to throw wrenches into the cogs of actual innovation (an issue that some in the US Senate are trying to address). However, as TechDirt writer Tim Cushing points out, it’s unlikely that Amazon is actually going to go this route. Instead, he thinks, they just want the credit for dreaming it up.
So it's just a way for Amazon to get free press. And keep others from using patents against them.