Your Brain on Story: Why Narratives Win Our Hearts and Minds - Pacific Standard: The Science of Society
Tina Miller, MA,CFLE stashed this in psychology
Your brain on story is different than your brain when it is receiving any other form of information, including straight facts and data. There are proven intersections between neuroscience, biology, and story we cannot ignore. The threads of stories that we read, hear, watch, and click on affect us intrinsically. And tempt us as well.
Which us why stories are more influential than facts.