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Tamr for housebreaking your big data

large pets in the house

As companies take more kinds of data into consideration, integration of it all becomes more complicated for admins. A startup called Tamr has built software that lets those admins automate some of the grunt work and digitally call on informed colleagues to help, too.

“We came to the conclusion that what was required was something that automated the integration of new sources and new attributes over time and would insulate the system from the changes in the fundamental sources so that you didn’t have to go … and re-engineer from the top down all the time all this ETL [extract, transform, and load work],” chief executive Palmer told VentureBeat.

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