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Structure & Emotion in Letterform

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Lecture : Wednesday May 28, 7:30pm Serif & Sans, Text & Display are the most common structural categories we use to describe typefaces. Yet they convey almost nothing about one of the most important aspects of typography and type design—the emotions they evoke. 

Selection of typefaces is one of the primary tasks of the graphic designer, yet even in text typography appropriateness is not dependent only on legibility. We'll examine the relationship between structure and emotion with examples both contemporary and historical, including typeface families and superfamilies. 

$15 ($12 for students) Doors open at 6, refreshments servedAdobe Town Hall, 601 Townsend Street, San Francisco

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