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WSJ - State Farm Gets Brand Boost After Ditching Donald Sterling


Funny, I don't remember reading that this played a huge role in A.M. Best's recent decision to upgrade and/or affirm State Farm's ratings and outlooks.  Kinda feel like "brand buzz" is just our emotional reaction to a company's principled (or unprincipled) actions.  But what do I know?  I still like shopping at Target.

State Farm Gets Brand Boost After Ditching Donald Sterling - CMO Today - WSJ

Stashed in: That's racist!

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It does sound like State Farm supported him for years until it was advantageous to dump him.

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