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Pinterest adds an Interest-based homepage and a guided search engine

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Interest graph!

With a tool Pinterest is simply calling “Interests,” the site will now help users find pins they like, based on the types of pins you’ve collected. As the company explains in the blog postannouncing the news, if before you used to browse a “Gardening” section to find pins related to climbing plants and wall ferns, today your “Interests” page might feature vertical gardens instead.

As we noted before, what’s different about this section of Pinterest is not only the content, but also the look and feel, which is somewhat Flipboard-esque. Instead of uniformly sized pins, some items here are larger than others, likely indicating you’re doing more pinning around that particular topic.

The page will adapt to your interests over time, the company adds, noting that the more you use Pinterest, the better the page becomes.


The company previously rolled out recommendations, and an ad product called Promoted Pins, which are also placed based on relevancy and interests, which indicate the overall direction it’s headed in terms of matching products (and advertisers) with users most likely to click and buy.

Pinterest becomes more like a real search engine:

Pinterest introduced a new way to narrow down what you’re looking for on mobile with the addition of a feature called “Guided Search,” which pops up related terms at the top of the screen after you enter in a keyword to start a search. Today, Guided Search is making its way to the web, with a few improvements in store as well.

The addition makes Pinterest on the web feel more like the visual search engine it’s becoming.

As a reminder, Guided Search is a feature that Pinterest built using its understanding of how various search terms are linked together. For instance, if you were to type in “Plants,” Pinterest might suggest other words to better filter your search, like “potted” or “for shade.” Or, in the example provided today, a search for “BBQ” might have you zeroing in on subcategories like “chicken,” “baked,” “recipes,” “marinade” and more.

These additional keywords appear at the top of the webpage, and you can click on one or more terms to filter your search.

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