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FEATURE: Exclusive In-Depth Look At Etihad’s A380 Design Journey Part 1 | DesignAir

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Every designer’s idea of sheer panic is a blank sheet of paper. Imagine if this was given to you in the form of a completely empty A380 shell, and you were asked to create purely original ideas to fill it to the brim. It’s this blank piece of ‘metaphorical’ paper that was given to the Etihad Design Consortium (EDC) six years ago when Etihad ordered their A380s from Airbus. The EDC incorporates three companies, consisting of Honour Branding, Acumen and Factorydesign.

Acumen were chosen to design the onboard seating across First Class, Business and Economy. Factorydesign were tasked with designing the passenger experience and cabin interior elements such as galleys, lavatories and passenger destination zones. Honour Branding were asked to coordinate the project across the EDC and manage the interface with Etihad. Honour’s role was to advise Etihad on the innovation process and define the design strategy for the concept work.

In our four part series, we look deeper into the design of this airline changing game player, and how it came to life.

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