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Don Draper Wouldn’t Recognise 75% of What We Do | LinkedIn


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The fact that LinkedIn has an executive editor and is now conducting interviews highlights an interesting trend.

The new masters of the universe, the tech giants, have – rightly or wrongly – been accused not only of hobbling the business model of newspapers, magazines and TV companies, but of doing so with something of a sneer, displaying a level of disdain for so-called “old media”.

In fact, the current focus on content – from Yahoo! hiring Katie Couric to Jeff Bezos buying the Washington Post to LinkedIn’s transformation into a business publishing platform – shows that the digital barons are just as fascinated by publishing and broadcasting as the old order some believe they seek to replace.

Content is king. Always was, is, and will be.

As anyone who’s watched the wonderful AMC series knows (so, pretty much everyone), Mad Men is a world of “art and copy” – the images and words that bring Don and Peggy’s ideas to life.

The title of Google’s fringe sessions at next week’s Cannes Lions International Festival of Creativity sums up the new world of advertising rather well: “Art, Copy, Code.”

The web has changed our industry just as fundamentally as it’s changed society at large (should code be a new language skill taught at schools?).

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